![]() It creates an appropriate transition from your local pitching back into the program. Rick opens the B, C, and D modules with a brief re-statement of the need to support public radio, and thanks listeners for doing so. There is also a promo for the fundraiser, to help you promote the content of program, as usual, during your regular programming.Įach module ends with a generic public radio fundraising pitch from Rick. It sets the same tone for the show as it would during non-fundraising weeks, to make listeners eager to hear the material coming up, and less likely to tune away "because it's a fundraiser." We do recommend that you try to include the Billboard at the open of a Travel with Rick Steves fundraiser. These latest fundraising modules can also be combined with material from previously-released fundraisers to create a two-hour fundraiser special, or to run over consecutive weeks. You can also shorten or eliminate the hourly newscast to add to your local pitching time. The suggested rundown helps you to pace your local pitch breaks so that everything times out to one hour. This latest fundraiser is designed to fill an hour, including your local pitch breaks. As some affiliates have demonstrated, you can even get great results using the Rick Steves premium package for a Rick Steves-themed premium hour in your news magazine programming, too. If your station offers the Rick Steves premium package for your contributors, you can let Rick pitch them for you by inserting the separate set of premium-specific pitches during your local pitch breaks. ![]() Rick also emphasizes the value of the public radio "news imperative" with listeners, and refers often to the quality of news and information programming on public radio throughout this fundraiser. Rick closes each segment by pitching the value of public radio, and the need for your listeners to show their support. Note that Rick does not pitch the fundraising premium packages during the fundraiser modules just in the separate clips that you can include during your local pitch breaks. This offers you a natural tie-in for offering Rick's book "Europe's 100 Top Masterpieces" as a fundraising premium, in the pitch break following module C. In the second part of module C, Rick and his co-author Gene Openshaw discuss the Mona Lisa in Paris. This fundraiser edition of Travel with Rick Steves includes features from popular guests that have not aired previously, and a Fred Plotkin feature that last aired in 2014. In the latest set of Travel with Rick Steves fundraiser modules, Rick does most of the heavy lifting for you, in making a strong case for listeners to support your station. Let one of the top fundraisers in public broadcasting, put his expertise to work in raising support for your radio station. Formatting Rundown for Airing the Segments.Travel with Rick Steves Fundraiser Modules 2023-1 Funder #2023-1 Released March 14, 2023
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